UK rappers are turning their hands to big business, following in the footsteps of their American idols Diddy, Jay Z and Dame Dash. This documentary charts the rise of Lady Leshurr, Wretch 32 and Krept as they aim for the skies and gain success away from music as entrepreneurs into the world of baby skincare, vodka and CBD products.
During intimate interviews, hear all about the highs and lows, how their music platform feeds into their brand, and their wish to be the first in their families to leave a legacy of generational wealth. UK rappers, according to Wretch 32, are finally 'stepping onto ladders that we’ve only walked past'.